Friday, December 10, 2010

Universal Studios Hollywood hoping to get their own Wizarding World

In case you haven't heard: The Wizarding World of Harry Potter theme park at Universal Orlando has been a huge hit.  Park attendance, quarterly revenue, and profits all skyrocketed at the resort since the themed area opened.
Unsurprisingly, we're now hearing murmurs that Universal Studios Hollywood wants to get in on the Harry Potter action as well.  From Screamscape - a popular theme park website:

While there has been a lot of talk lately about possible future attractions under development at Universal, there is one big fish in particular out there that the Hollywood park is just dying to get their hands on. The runaway success of the Wizarding World of Harry Potter in Florida has many Hollywood execs convinced that getting their own version of the Potterverse in Hollywood would be akin to finding the Holy Grail. Normally the big question for Universal Hollywood is trying to determine just where they could put it, given their extreme lack of space. However, with the huge profit margins on record for the Florida version, the question isn’t so much where to put it, but rather what to demolish to make room for it. With those kinds of numbers, I’m told that Universal is ready to put nearly anything and everything under the wrecking ball to make it happen in California.
Just two weeks ago Universal Hollywood announced a 20-year plan, detailing lots of changes happening around the park in that time.  No mention of Potter is included, but we imagine any talks going on right now would be top secret.
In the mean time Universal Orlando may be considering an addition to their own Wizarding World.  As we reported a few months ago, there are already murmurs of an expansion into the existing Lost Continent area.

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